One of my last group projects in college was to develop a PR strategy for a new major on digital communications. Naturally, one tactic discussed by each group was to develop an online presence. During my group’s discussion, I mentioned that creating Facebook accounts and online forums was one thing…getting people to come and participate was another. One classmate said that getting people to the sites wasn’t our problem. After all, we can only put it out there; we can’t force them to come. My response was…then what’s the point?
Tina Brown, Editor-in-Chief, Daily Beast-Newsweek, closed her remarks at #ASAE11 with a statement: "I hope you become our readers in every way." How easy -- and life-changing for an association -- to substitute member for reader. Let us help our constituents become members in every way.
Member engagement is a "popular topic" now. I realize that in associations we must talk a topic or trend to death before we act. Soon we must act. And Tina gave us a game plan.
The countdown has begun to the #ASAE11, ASAE’s annual conference in St. Louis, MO. There are many reasons I am excited including the session I will be involved in on Monday, August 8 at 8:45a. This session, “Design for the Future: Creating a Sustainable Local-State-National Member Community”, shares the journey the American Association of Diabetes Educators (AADE) took to retool their local chapters for the future.
This morning I opened a new container of a certain product only to discover that it was barely 2/3 full. Of course, the container was marked with the standard “Packaged by weight not volume. Contents may settle during shipping and handling,” but this was a simple powder. How much settling could have occurred? Now I don’t necessarily have a problem with the actual amount in that container—it is, after all, what I paid for. I just have a problem with the initial appearance of much more.
A Prius-Inspired bike could change the way I bike. This new bike shifts on your command. Just think it and the bike reacts thanks to a uber-cool helment. The bike is the outcome of a collaboration between Toyota, Saatchi & Saatchi LA, Deeplocal, and Parlee Cycles that created the PXP. Check out the final design on John Watson's cycling/design site.
Yesterday, day 25 ... the power was off more than on. Big thunderstorms along with a weird power interruption in another state knocked the internet and phone service off the grid in the mountains of Sullivan County, PA. This isn't unusual. But compounded with the intermittent - at best - cell service, it does make conducting business and even staying in touch with kids at home pretty frustrating. And, of less importance, it meant my lake-side posting couldn't happen.
Day 20 ... Another Wednesday, another sailing race, another time as crew. But it wasn’t “another” sailing experience. Today was very different. The sailing lesson between races is what made this experience very different. In this sailing lesson, rather than focusing on sailing where the wind took me, we simulated a race of sorts. I used the wind to take me where I wanted to go. And that path included around buoys like in the race. For this lesson I was the captain. And what a difference that made in my job as crew. I did better at anticipating turnabouts, understanding the wind and being in the right position as we took the buoy.
Day 19 ... Two days in row, I waited until the end of the day for my dip into the lake. Both had beautiful skies, sunny days until I headed to the lake. A few dark clouds, then thunder. The light flashing indicated the lake was closed. Damn.Tomorrow I will head to the lake as soon as the day warms. I will not miss another day. The good news is that my chapter board did seize the moment. We agreed to join a member in co-sponsoring a great September training event. Hmmm ... let's all remember, seize the moment!
photo credit Stephen Rees
Day 15 ... My son had a routine stop by a police officer. It passed without incident. My son complained that the only reason the officer stopped him was because of his age. Other parents had similar stories. And then a few of my peers shared their similar experiences as teens.
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