If you have chapters – geographic components of any form – join us
for a full day of conversation focused entirely on how to
“LeverageChapters. We’re calling it CEX: Association Component Exchange.
The “We” is a group of curious component relations professionals with
hosts Billhighway and Mariner.
There are at least 10 reasons beyond the fact that you have (or maybe are thinking about creating) chapters. The crew at Billhighway and Mariner identified these as starters …
#1 Learn from the real life experience
of component relations professionals (CRPs). CEX is by CRPs for CRPs. Throughout the day you’ll hear success stories and lessons
learned from component relations professionals like you. We know good ideas
don’t only come from the front of the room—that’s why we’re designing a
learning event that doesn’t follow the usual rules. You’ll have the opportunity
to gain insight and inspiration from CRPs sitting around you during one of our:
- Interactive activities
- CRPs lounge events
- Happy hour
#2 Discuss component models,
structures, and trends. At CEX, you’ll benefit from the
collective wisdom on models, structures and trends found only within your CRP
Swap ideas and advice with your component relations peers. We’ve built opportunities into the
CEX program for you to network with your peers. You’ll have time to work
out problems, share ideas, and build relationships with other CRPs. Talk shop
with people who know your “shop”.
#4 Discover how technology can empower
your components. Think of all the technology that can
help you deliver value to members, for example, an online community, marketing
automation, AMS, LMS, CMS… SOS! How are you supposed to know what’s worth
considering? How can you even keep up? Find out how other CRPs are leveraging
technology to improve their relationship with chapters. Hear what’s making
life easier for them and for chapter staff and volunteer leaders.
#5 Get a roadmap for solving chapter/national
alignment challenges. Chapter/National alignment is a top
concern for 35 percent of component-based associations, according to the 2016 Chapter Benchmarking Study from Mariner.
At CEX, you’ll get practical ideas on how you can turn your relationship with
chapters into a true partnership.
#6 Tackle chapter ROI and other challenges with your peers. Ignorance isn’t bliss when it comes
to chapters, yet only 5 percent of component-based associations report
calculating the ROI of their chapters. At CEX, we’ll tackle challenges
like this together.
Connect with a community of CRPs. Come for the content, go home with a
community. At CEX, you’ll meet a community of professionals who confront the
same challenges and daily pressures, and possess similar aspirations and drive
to succeed as you. The purpose of CEX is to:
- band together as a community
- close the gap in CRP education
- empower associations and their chapters
- make a bigger difference in members’ lives
#8 Earn up to 8 CAE credits. Did we mention you’ll receive up to eight
CAE credits for attending? We’re big fans of the CAE credential. Studying
for the CAE is a great way to broaden and deepen your association management
knowledge. And if you plan to follow the example of other CRPs who have ended
up in the C-suite, having the CAE credential behind your name certainly doesn’t
#9 Save on travel expenses. CEX will be held at the Hyatt
Centric in Arlington, Virginia just outside Washington, D.C., the national hub
for associations. If you’re from the DC metropolitan area, you won’t
have to spend any of your professional development budget on travel and hotel
expenses. If you’re from outside the DC area, compared to other industry
conferences, CEX is a much more affordable option for your budget—only
$99 for early bird registration before August 31 and $149 after.
Experience the only conference designed exclusively for CRPs. Where and when can you walk into a
meeting room where everyone does the same thing as you? Who deal with the same
issues? Who have the same goals? Up until now, nowhere and never! At other
association management conferences the people sitting next to you come from all
kinds of association departments. And less than 20% of the sessions are dedicated
to components. Not at CEX! CEX is 100% dedicated to components. You’ll
be surrounded by people who get what you do and why you do it.
CEX isn’t your typical
association conference. A traditional association conference doesn’t offer
unique peer-to-peer learning, creative problem-solving, and networking with the
people who understand components best. At CEX, we’ll address the difficult
issues that stand in the way of true chapter/national partnerships and share
options for solving these problems.
You don’t want to miss this experience.